Real Estate Agents
Commission income is unpredictable and expenses never stop. We track every dollar so you know what you actually keep.
What You Actually Keep
You closed $6 million in volume last year. Gross commission income came out to around $180,000. Sounds like a strong year. But your brokerage took their split. Marketing ran $1,500 a month. MLS dues, board fees, E&O insurance, lockbox fees, transaction coordinator costs. Photography, staging, client gifts. By the end, you kept somewhere around $80,000. Or maybe it was $70,000. You’re not actually sure because you never tracked it all in one place.
Most agents know their GCI. Very few know their actual net income per transaction. That matters because not every deal is equally profitable. A $200,000 listing that closes in two weeks with minimal marketing is far more profitable than a $450,000 buyer deal that took four months of showings and 2,000 miles of driving. Without tracking, you treat all closings the same. They are not the same.
Commission Tracking
Commission Tracking
GCI minus brokerage split, minus transaction fees, minus every expense associated with the deal. We track the full picture from closing statement to your actual take-home so you see what each transaction truly puts in your pocket.
Team Finances
Team Finances
If you run a team, the math gets layered fast. Splits to buyer’s agents, transaction coordinators on salary or per-deal, ISA costs, shared marketing budgets. We track what the team costs versus what it produces so you know if growth is actually adding to your bottom line.
Expenses That Never Stop
The market slows down and closings dry up. But the expenses keep going. MLS dues still hit. Your CRM subscription still charges. Zillow or Realtor.com ads still run. Association fees, lockbox rentals, E&O premiums. You are spending $2,000 to $4,000 a month before you even work a deal. In a slow quarter, that is $6,000 to $12,000 going out with nothing coming in.
Marketing is usually the biggest line item and the least tracked. You are spending on Facebook ads, mailers, Zillow, open house supplies, client appreciation events, and probably a few other lead sources you forgot about. But can you connect any of that spending to actual closed deals? Most agents cannot, because they never set up the tracking to see which dollars produced results and which ones disappeared.
Fixed Cost Baseline
Fixed Cost Baseline
We categorize and track your recurring expenses so you know your monthly overhead number. This is the amount you need to cover before a single commission dollar counts as income. Knowing this number changes how you think about slow months and cash reserves.
Marketing Spend Visibility
Marketing Spend Visibility
We track marketing expenses by category so you can see where the money goes. When you can look at the numbers and see that a specific platform has cost $3,000 over six months without producing a closing, the decision to cut it becomes straightforward.
Nobody Withholds for You
At your old W-2 job, taxes were automatic. Someone handled it before the money hit your account. As an independent contractor, nobody takes anything out. That commission check lands in full and it feels like it is all yours. It is not. Roughly 25 to 35 percent belongs to the IRS and the state, depending on your total income. Agents who do not plan for this end up owing $15,000 or $25,000 in April with nothing saved to cover it.
Quarterly estimated payments prevent this, but you have to calculate them based on actual income, not a guess. And your deductions matter. Vehicle mileage is often the single largest deduction a real estate agent has, and most agents either do not track it or track it inconsistently. Home office, continuing education, marketing, association dues, all deductible. Every dollar you miss in deductions costs you real money in taxes paid.
Quarterly Estimates
Quarterly Estimates
We calculate what you owe each quarter based on actual income and deductions. Payments go in on time so you avoid underpayment penalties. April becomes a routine filing instead of a financial emergency.
Deductions Captured Year-Round
Deductions Captured Year-Round
Mileage, home office, marketing, dues, education, technology, client gifts. We make sure everything you are entitled to deduct is tracked throughout the year instead of being reconstructed from memory at tax time when half of it gets missed.
What Changes
You know what you actually earn. Not GCI. Not what the brokerage reports. The real number after every expense. You can look at your business and say with confidence what you netted per transaction on average. You can evaluate whether switching brokerages for a better split actually nets more after higher desk fees and reduced support. You can see whether your team is adding to your profit or just adding to your top line.
Tax season stops being stressful. Quarterly payments have been going in all year. Deductions are tracked and documented. Your tax preparer gets a clean file instead of a pile of closing statements and bank printouts. You stop leaving money on the table and start making decisions based on what your business actually produces after everything is accounted for.
Decisions Based on Real Numbers
Decisions Based on Real Numbers
Should you invest in a new lead source? Hire a showing assistant? Move to a different brokerage? These decisions require knowing what your business actually nets. We give you that foundation so you can evaluate opportunities with confidence instead of gut feeling.
Tax Confidence
Tax Confidence
Quarterly estimates handled on time. Deductions tracked consistently throughout the year. When your return gets filed, you know it is accurate and you have already paid what you owe. No surprises, no scrambling, no writing a check you did not plan for.
Your Valley of the Sun Bookkeeper
The Next Step:
A Quick Conversation
Tell us what's going on with your books. We'll listen, ask a few questions, and give you a clear quote with no surprises.
