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What reports should I review monthly as a small business owner?

Five reports give you the clearest picture of how your business is doing. You don’t need a finance degree to read them. You just need to know what each one tells you and what to look for.

The Profit and Loss statement answers the most fundamental question: are you making money? It shows revenue minus expenses for the month. Don’t just look at the bottom line though. Look at where money came from and where it went. If revenue grew but profit didn’t, your expenses outpaced your sales. That’s a different problem than declining revenue.

The Balance Sheet is a snapshot of what your business owns and owes on a specific date. Assets on one side, liabilities and equity on the other. If liabilities are climbing faster than assets month over month, that’s a trend worth addressing before it becomes a crisis. This report also shows how much cash you actually have versus what’s tied up in receivables or inventory.

The Cash Flow Statement explains something that confuses a lot of business owners. You can show a profit on your P&L and still struggle to make payroll. That happens when customers haven’t paid yet, or you prepaid for equipment, or you took on debt. The cash flow statement tracks where cash actually came from and where it actually went. This is the report that keeps you from running out of money while technically being profitable on paper.

The Accounts Receivable Aging report shows who owes you money and how long they’ve owed it. Outstanding invoices get sorted into buckets: current, 30 days, 60 days, 90 or more days. The older a balance gets, the harder it becomes to collect. If your 60-plus day bucket keeps growing, you have a collections problem that will eventually show up in your cash flow. This is particularly important for businesses like medical and dental practices where insurance receivables can stack up quickly without anyone noticing. Our healthcare practice bookkeeping services regularly uncover collection issues that owners didn’t realize they had simply because they weren’t reviewing aging reports.

The Accounts Payable Aging report is the flip side. It shows what you owe vendors and when payments are due. This helps you plan cash outflows and avoid late fees or damaged vendor relationships.

Now here’s what makes these reports actually useful. Don’t look at a single month in isolation. Compare your P&L to the prior month and to the same month last year. Trends tell you far more than any individual number. Revenue dropping three months in a row is a very different situation than one slow month in a seasonal business. Look at your gross margin percentage too, not just dollar amounts. Margins can quietly erode even while total revenue looks healthy.

Set a specific time each month to sit down with these reports. A lot of business owners receive financial statements and never open them. Block 30 minutes after your books are closed for the month. That half hour will tell you more about your business than gut feeling ever will.

If you’re not receiving these reports monthly, something needs to change. Full-service bookkeeping should include clear and timely reporting that you can actually use to make decisions. Financial statements that arrive three months late are history, not decision-making tools. The whole point of tracking your numbers is to act on them while the information is still relevant.

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More Questions

How do I track provider productivity and revenue per provider in a multi-provider practice?

Track collections by provider, not just charges, using QBO classes or your practice management software. The metrics that matter most are collections per visit, collections per hour, overhead per provider, and payer mix per provider.

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How do I account for subcontractor payments and ensure 1099 compliance on construction jobs?

Set up each subcontractor as a 1099-eligible vendor in QBO before you pay them, and code every payment to the correct project. Collect W-9s upfront, track retainage as a separate liability, and file 1099-NECs by January 31 for any sub paid $600 or more.

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How do I track and value in-kind donations for nonprofit accounting and tax receipts?

Record in-kind donations at fair market value on the date received. Not all donated services qualify for recording. For gifts over $250, provide a written acknowledgment describing the gift but don't state the value.

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How do I track maintenance requests and repair costs by property and unit?

In QuickBooks Online, use sub-customers for each property and classes for individual units. This lets you run reports showing exactly what you've spent on maintenance and repairs at every level of your portfolio.

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What is a construction labor burden rate and how do I calculate it?

Labor burden is everything you pay on top of base wages to employ someone, including payroll taxes, workers' comp, insurance, PTO, and other benefits. It typically adds 25-50% to the hourly rate, meaning a $25/hr worker actually costs $31-$37/hr.

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How much cash reserve should an HVAC contractor keep for the slow season?

Plan for three to six months of fixed overhead in a dedicated savings account. HVAC businesses have predictable seasonal dips during the shoulder months between heating and cooling demand, so building that reserve during peak season is the move.

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Phoenix-based bookkeeping firm serving small businesses across the Valley of the Sun. We provide bookkeeping, payroll, tax preparation, and fractional CFO support with transparent pricing and no upselling. Owned and operated by David Morrow, a former COO with 20+ years of business experience.

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